Robert H. Lustig, MD is Professor of Clinical Pediatrics, at the University of California, San Francisco (UCSF). He is nationally recognized in the field of neuroendocrinology, with an emphasis on the regulation of energy balance by the central nervous system. He has a special interest in childhood obesity. He has become publicly notable through his efforts to draw attention to the effects that the natural sugar fructose can have on human and especially children’s health if consumed in large amounts.On May 26, 2009, Lustig gave a lecture called “Sugar: The Bitter Truth” which was posted on YouTube the following July and has become a viral success with over a million viewings. In this lecture, Lustig notably calls fructose a “poison” and compares its metabolic effects with those of ethanol. Lustig is particularly critical of the widespread use of High Fructose Corn Syrup in the United States.
Mark Bittman is a food columnist for the New York Times. He is a prolific author and 3 of of his books including Cooking at Home with a Four-Star Chef, have been given the IACP/Julia Child and/or James Beard awards.
Jonathan Safran Foer (born February 21, 1977) is an American author best known for his novels Everything Is Illuminated (2002) and Extremely Loud and Incredibly Close (2005). In 2009, he published a work of nonfiction titled Eating Animals.
James “Jamie” Trevor Oliver, MBE (born 27 May 1975), sometimes known as The Naked Chef, is an English chef, restaurateur and media personality, known for his food-focused television shows, cookbooks and more recently his campaign against the use of processed foods in national schools. He strives to improve unhealthy diets and poor cooking habits in the United Kingdom and the United States.
When The Meatrix launched in November 2003, the viral film broke new ground in online grassroots advocacy, creating a unique vehicle by which to educate, entertain and motivate people to create change. The Meatrix movies, now a series, have been translated into more than 30 languages and are one of the most successful online advocacy campaigns ever – with well over 15 million viewers worldwide.
Michael Pollan (born February 6, 1955) is an American author, journalist, activist, and professor of journalism at the UC Berkeley Graduate School of Journalism. He has published widely on the subject of food including The Botany of Desire: A Plant’s-Eye View of the World, The Omnivore’s Dilemma: A Natural History of Four Meals, In Defense of Food: An Eater’s Manifesto, Food Rules: An Eater’s Manual.
